
INDUSTRY PARTNERS
The following companies are trusted industry partners who provide services to the WoolFirst network and play a vital role in the New Zealand wool industry
"New Zealand's only trusted digital wool trading platform for over 15 years”
Wool Online is a pioneering joint venture between Wool Connextions and Golden Micro Solutions, dedicated to revolutionising wool trading with a modern, cost-effective, and efficient digital platform.
Designed to bring the New Zealand wool industry into the digital age, Wool Online offers a web-based electronic sales system tailored for the wool trade.
Advantages of the Wool Online System
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Weekly Sales
Growers can sell and get paid faster, while buyers gain access to wool weekly.
Cost Efficiency
Eliminates the need for physical auctions, saving on travel and time costs.
Performance
Delivers better price outcomes and cost efficiencies compared to traditional open cry
auctions due to more competition.
Independent Participation
Enables individual export companies to participate directly, without intermediaries.
Transparent Pricing
Bids are made in NZD Cof Dry, providing a clear and transparent pricing basis.
Use of Wool Online
The Wool Online system is available exclusively to
New Zealand-registered wool exporting companies.
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For more information, visit our website.
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Wool Connextions was formed as an industry service provider, acting as a trusted partner and link between the export sector, Wool Merchants and Brokering companies. Since its inception in 2003, the company has grown rapidly under the stewardship of Greg Tibbs a highly regarded wool professional whose unmatched expertise in international wool trading has given the export trade confidence to buy wool through this system.
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In 2024, Mark Hunter joined Greg as a director and shareholder, bringing over 25 years of wool industry knowledge and experience. Together, Mark and Greg’s passion for the industry ensures the continued growth of this trusted online sales platform.
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Wool Connextions facilitates and drives the sale of wool weekly through the Wool Online system, regularly selling to up to 15 buyers on behalf of several Merchants and Brokers.
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For further information, contact Wool Connextions via email.

Allan and Janet Udy, Directors of Golden Micro Solutions Ltd, have been at the forefront of designing and developing computer software solutions for the New Zealand Wool Indusrty since the early 1990s.
Wool Industry Software
In 1995, Golden Micro Solutions introduced Fleece, a comprehensive purchasing, sales, and stock control system specifically designed for wool merchants. Since its launch, Fleece has been continually updated and enhanced, becoming a critical management tool for numerous wool merchant and broker businesses in New Zealand.
Wool Online
Wool Online is an advanced web-based electronic sales system that revolutionizes wool trading. It allows wool exporters to efficiently find and purchase wool lots online, streamlining the selling process to be modern, cost-effective, and efficient.
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For further information, contact Golden Micro Solutions via email
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The New Zealand Wool Classer Association is committed to representing the interests of its members by advocating for New Zealand Wool Classers and ensuring their proper representation within the industry. Our mission is to support the Mid Wool Classing industry by promoting, developing, and advancing the collective interests of New Zealand Wool Classers, both nationally and internationally.
Our Objectives
The Association works collaboratively to achieve the following:
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Industry Advocacy
Establish industry structures that effectively serve and support the needs of New Zealand Wool Classers.
Program Development
Develop and implement programs designed to benefit the New Zealand Wool Classing industry.
Resource Provision
Provide services, facilities, and information that contribute to the prosperity and advancement of the industry.
Commitment to Skill Development
We are dedicated to aiding the development and maintenance of the skills necessary for New Zealand Wool Classers to excel in their profession.
For further information, please visit our website
The New Zealand Wool Testing Authority Ltd (NZWTA) is a leading wool testing company, specialising in the independent and impartial sampling, testing, and quality certification of New Zealand apparel and interior textile wools.
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NZWTA Ltd offers a comprehensive range of wool testing services tailored to the wool industry. These services are available for individual animals (fleece tests), greasy wool, and scoured wool ready for processing.
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Wool is an inherently variable textile fibre, with differences arising from its natural origins, the living animal it is produced from, and the varying seasonal growing conditions, climate, and breed. Objective measurement of wool is essential for several reasons:
Prediction of Processing Performance
Ensures that the wool's performance during processing is accurately predicted.
Equity Between Buyer and Seller
Provides a fair and transparent basis for transactions.
Support for New Trading Forms
Facilitates innovative trading methods by providing reliable and standardised measurements.
For more information, visit our website
SGS Wool Testing Services has been operating in New Zealand as an independent wool quality certification body for over 40 years, providing comprehensive sampling and testing services to wool growers, brokers, buyers/exporters, mills, garment makers, and consumers.
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Our testing is conducted in accordance with the required standards and regulations of the International Wool Textile Organisation (IWTO). The IWTO was established to defend the interests of the wool industry, encompassing wool growers, traders, processors, spinners, and weavers. The organisation's members include national representatives from its 24 member countries, with the National Council of New Zealand Wool Interests serving as the representative body in New Zealand.
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The majority of our testing is carried out at our Wellington laboratory, with condition tests also performed at our six branch offices located across New Zealand's major raw wool sales and scouring centres.
For more information, visit our website