
ABOUT US

WoolFirst Network
WoolFirst is a New Zealand-wide network of private wool merchants, composed of individual independent companies united by a common objective and philosophy. Members adhere to a strict set of rules and regulations, upholding a high standard of business integrity.
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Core Principles
- Direct Procurement and Sales -
WoolFirst members procure wool directly from growers or sell it on their behalf, providing a comprehensive and cost-efficient wool handling service.
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- Healthy Competition -
While maintaining robust competition at the farm gate is a priority, the network’s ultimate goal is fostering greater unity beyond it.
- Value Growth -
Members are directly invested in increasing the value of wool, as their long-term future depends on enhancing its sale price. With over 100 years of combined experience, the network members have a proven track record of competitive advantage and market share growth.
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Commitment to the Industry
Through the Federation of New Zealand Wool Merchants (FNZWM), WoolFirst members actively contribute to the revitalisation of the global wool industry by:
- International Engagement -
Participating in initiatives by the International Wool Textile Organisation (IWTO).
- Support for the Campaign for Wool -
Backed by HRH King Charles as Patron.
- On-Farm Programmes -
Promoting and supporting initiatives like the New Zealand Farm Assurance Programme (NZFAP).
- Embracing Technology -
Developing and utilising new marketing technologies such as Wool Online.
Member Services
WoolFirst members provide a range of services to New Zealand wool growers, including:
- Prompt, Professional, and Personal Service -
Delivered to FNZWM standards.
- Industry Expertise -
Leveraging long-term experience and expertise.
- Cost-Effectiveness -
Ensuring efficient and economical service.
- In-Shed Pricing and Full Woolshed Clearance -
Offering practical solutions on-site.
Selling Options
Members also offer various selling options to growers, such as:
Outright Purchase
Forward Contracts
On-Behalf Sales
Online Sales & Tenders via Wool Online
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