General Information


The Campaign For Wool


CFWWoolFirst supports the Campaign For Wool,with HRH Prince of Wales as Patron


What is the Campaign for Wool?


  • The Campaign for Wool was launched (as the Wool Project) in January 2010 by HRH The Prince of Wales (Prince Charles).
  • It is the Prince's own initiative to raise the profile of wool with the consumer.
  • It aims to promote wool generically and will focus on the natural, sustainable attributes of wool as a fibre that meets the environmental agenda.
  • It aims to inform on the many other benefits of wool including its fire safety and practical durability.
  • It aims to act as an umbrella campaign that presents wool in a simple and unified way to both retailers and consumers.



Click here for more details on this initiative.